Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; two guys fulfilling their uniquely American dreams. Most know parts of this story. Few know it all.

Copywriter, GCD, PepsiCo

When the pandemic killed professional sports, we worked with famed broadcaster Joe Buck to turn peoples social posts into commentator-worthy events.

Copywriter, Creative Director, Saatchi

How can parents and teachers prepare kids for a future that’s being rewritten every day? More crucially, why aren’t more kids encouraged to pursue their dreams?

We partnered with American Student Assistance to create The Future Network, a digital series built for mobile and made for social that shows kids that it’s possible to turn what you love into what you do.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do our clients have six million bucks for thirty seconds of broadcasting. So we decided to do something about it.

Digital Streaker challenges the status quo by giving smaller brands a chance to get attention during the big game. There’s never been anything like it.

Copywriter, Creative Director, R/GA

Never there when you need it. Lots of broken promises. Doesn't respect your needs. Yup, relationships with cable are clearly dysfunctional. Verizon wants to help people break up with cable, and we created a unique way for them to do it. We’ll help you end your toxic relationship, and hook you up with a much more reliable provider.

Copywriter, Creative Director, R/GA

It's nice when you can rebrand something you've been using since you were six. Chapstick is that rare product that created a category and still owns it. We saw a chance for it to become as relatable as it is useful.

Copywriter, Creative Director, R/GA

Most Internet advertising is pointless and super annoying. But what if digital advertising was based on a fair value exchange? We created this product platform for Google to blow up the online ad game, and improve things for consumers, brands and artists.

Copywriter, CD, R/GA, Story
The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for two Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember way back, when well-intentioned adults said your dreams for the future were unrealistic, and encouraged you towards safer, more “achievable” career paths?

We’ve built a solution for this dream killer syndrome; FutureScape, a product that matches kids natural abilities and innate passions to careers where they can thrive, not just survive.

Copywriter, GCD, Story

Popsicle isn’t complicated. But sometimes you need to remind an iconic brand who they are, and give them the confidence to have fun.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, ACD, McCann/MRM

For gamers, Intel increases their processor speeds to provide that crucial edge. So monsters, zombies and other baddies really hate Intel.

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life a little easier.

Copywriter, ACD, McCann/MRM

IT managers use software to protect their systems. But Intel's hardware works with software to make that protection even stronger. Kinda dry, but less so when you sing about it.

Copywriter, GCD, Story
Instagram, Facebook, Twitter

In a culture obsessed with caped crusaders, we encouraged our baby food client to pay social tribute to an underappreciated superhero.