Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; two men fulfilling their uniquely American dreams. The challenge was doing a story this special and important justice.

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

Copywriter, GCD, PepsiCo

When the pandemic killed live sports, we worked with famed sports broadcaster Joe Buck to turn folks everyday posts into commentator-worthy events.

Copywriter, Creative Director, R/GA

It began with two thoughts: one, Internet advertising is pointless and annoying. Two, while MTV is dead, music videos are alive and well on YouTube. But f you want to watch your favorite Taylor Swift video, you’re first dragooned into watching an ad, like say, a pig squealing for car insurance.

This got us wondering; what if online ads were based on a fair value exchange? Opening Act turns the pre-roll ad space into a platform for the discovery of new music, banishing the aforementioned pig and his friends to the pits from whence they came.

Copywriter, Creative Director, Saatchi

How can parents and teachers prepare kids for a future that’s rewritten every day? Seriously, why aren’t more kids encouraged to pursue their dreams?

We partnered with American Student Assistance to create The Future Network, a social-first content series that shows kids it’s possible to turn what you love into what you do.

Copywriter, GCD, PepsiCo

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic, and steered you towards safer, more attainable career paths? We challenged this outdated paradigm by building FutureScape, a digital product that matches kids abilities and passions to careers where they can thrive, not just survive.

Copywriter, CD, R/GA & Story

The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, GCD, Story

Popsicle ain’t complicated. But sometimes you need to remind an iconic brand who they are, and give them the confidence to have fun.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life a little easier.