Copywriter, GCD, PepsiCo

When the pandemic temporarily killed live sports, we worked with famed broadcaster Joe Buck to turn help us turn fans everyday social posts into professional sports.

Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; fulfilling their uniquely American dreams. We teased their story by asking our audience to consider the many barriers these men and their cohort have broken.

Copywriter, GCD, PepsiCo

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams careers, instead of being steered towards safer paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

Copywriter, CD, R/GA & Story

The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, Creative Director, R/GA

It's nice when you can rebrand something you've been using since you were six. Chapstick is that rare product that created a category and still owns it. We saw a chance for it to become as relatable as it is useful.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, GCD, PepsiCo

We created gold rings for MTN Dew during NBA All-Star Week. Players and fans added them to their bling to spread the gospel. Scottie Pippen rocking DEW with his six championship rings was next level for this fanboy. We had a clean barbershop, we had a DJ lounge, we had some hoops. But for me, it was all about the gold.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic? We challenged this outdated paradigm with FutureScape, a unique digital product that matches kids abilities and passions to careers where they can thrive, not just survive.

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life easier.