Copywriter, GCD, PepsiCo

Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; fulfilling their uniquely American dreams. We teased their story by asking our audience to consider the many barriers these gentlemen and their cohort have broken.

Copywriter, GCD, PepsiCo

When the pandemic temporarily killed live sports, we worked with famed broadcaster Joe Buck to turn help us turn fans everyday social posts into professional sports.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams careers, instead of being steered towards safer paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, CD, R/GA & Story

The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic? We challenged this outdated paradigm with FutureScape, a unique digital product that matches kids abilities and passions to careers where they can thrive, not just survive.

Copywriter, Creative Director, R/GA

MTV’s dead, but music videos are alive and well on YouTube. But if you want to watch your favorite Taylor Swift video, first you have to endure a pig squealing for car insurance. Enter Opening Act. It turns the pre-roll space before music videos on YouTube into a platform for the discovery of new music. Bye-bye, piggy.

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life easier.

Copywriter, GCD, PepsiCo

We created these gold rings for Dew during NBA All-Star Week. Pip wearing one with his six championship rings was next level for this former fanboy.

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

Copywriter, GCD, Story

Popsicle ain’t complicated. But sometimes it’s good to remind a client like Popsicle who they are, and give them the confidence to have a little fun. It’s hot outside, and guess what guys? You make flavored ice. You’ve already won.

Copywriter, ACD, McCann/MRM

We did these a while back, but I’m still awfully fond of this work. Intel had increased their processor speeds to give gamers that crucial edge. Thus zombies, dictators, vampiric grandmas and other big bads were really hating on Intel.

Senior Copywriter, Tausche

One of my first TV projects, “Born to Mow” explores the Zen one can achieve through the simple act of mowing their lawn, a brief but safe haven from life’s never-ending problems. Tasked with incorporating the client’s mascot, a snapping turtle, we created these.