Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; fulfilling their uniquely American dreams. We teased their story by asking our audience to consider the many barriers these men and their cohort have broken.

Copywriter, GCD, PepsiCo

When the pandemic temporarily killed live sports, we worked with famed broadcaster Joe Buck to turn help us turn fans everyday social posts into professional sports. We got far more responses than we could keep up with, proving that Dew mania is alive and well, and people really need sports.

Copywriter, GCD, PepsiCo

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams careers, instead of being steered towards safer paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

Copywriter, GCD, PepsiCo

We created gold rings for MTN Dew during NBA All-Star Week. Players and fans added them to their bling to spread the gospel. Scottie Pippen rocking DEW with his six championship rings was next level for this fanboy.

We had a fade barbershop, a DJ lounge, lotsa hoops. We blanked Chicago with DEW in the house. But for me, it was all about the bling rings.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic? We challenged this outdated paradigm with FutureScape, a unique digital product that matches kids abilities and passions to careers where they can thrive, not just survive.

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

Copywriter, Creative Director, R/GA

Everyone wants to respond quickly to social posts with just the right video or GIF. Working with Audible, we’ve made this possible in a cool new way; with literary quotes from audio books read by celebrities.

We came up with this and other entertainingly shareable ways to experience this underrated brand, and created a design information language to make everything simple and compelling.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, CD, R/GA & Story

Our Webbys mission: don’t be just another awards show. I’ve led the marketing and event work for their shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

Copywriter, GCD, Story

Popsicle ain’t complicated. But sometimes it’s good to remind a client like Popsicle who they are, and give them the confidence to have a little fun. It’s hot outside, and guess what guys? You make flavored ice. You’ve already won.