• Work
  • Emotion
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Andrew Payton

Copywriter - Creative Director - Tactfully Relentless

  • Work
  • Emotion
  • Me

MTN DEW - PANDEMIC SPORTS - INSTAGRAM, TIKTOK, X

Copywriter, GCD, PepsiCo

When the pandemic killed live sports, we worked with famed sports broadcaster Joe Buck to turn people’s everyday posts into commentator-worthy events.

HBO - DEFIANT ONES - BROADCAST, INSTAGRAM, X, OUTDOOR

Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine; two men fulfilling their uniquely American dreams. The challenge was doing a story this special and important justice.

PEPSI - LINES - IN THEATRE

Copywriter, GCD, PepsiCo

VERIZON - BREAK UP WITH CABLE - PLATFORM - INSTAGRAM, X

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

ASA - FUTURE NETWORK - INSTAGRAM

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams, instead of being steered towards safer career paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

NBA - LEGENDS - BROADCAST, X, INSTAGRAM

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

THE WEBBYS - MIRACLE - EVENT

Copywriter, CD, R/GA & Story

The Webby’s mission: don’t be another awards show. I’ve led the marketing and event work for Webbys shows across two agencies. I’ll do it again. It’s fast, fun, and you’re creating work for the best talent out there.

DIGITAL STREAKER - PLATFORM - EVERYWHERE

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

WALMART - LIFE'S GREATEST HITS - BROADCAST, INSTAGRAM

Copywriter, Creative Director, Saatchi

Pop songs eternally stamped onto culture show how Walmart can make your life easier.

GOOGLE - OPENING ACT - PLATFORM - YOUTUBE

Copywriter, Creative Director, R/GA

MTV’s dead, but music videos are alive and well on YouTube. But f you want to watch your favorite Taylor Swift video, you first have to endure a pig squealing for car insurance. Enter Opening Act. It turns the pre-roll space before music videos on YouTube into a platform for the discovery of new music. Bye-bye, piggy.

MTN DEW - PANDEMIC SPORTS - INSTAGRAM, TIKTOK, X

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HBO - DEFIANT ONES - BROADCAST, INSTAGRAM, X, OUTDOOR

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PEPSI - LINES - IN THEATRE

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VERIZON - BREAK UP WITH CABLE - PLATFORM - INSTAGRAM, X

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ASA - FUTURE NETWORK - INSTAGRAM

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NBA - LEGENDS - BROADCAST, X, INSTAGRAM

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THE WEBBYS - MIRACLE - EVENT

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DIGITAL STREAKER - PLATFORM - EVERYWHERE

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WALMART - LIFE'S GREATEST HITS - BROADCAST, INSTAGRAM

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GOOGLE - OPENING ACT - PLATFORM - YOUTUBE

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