Copywriter, GCD, Translation

HBO’s The Defiant Ones documents the extraordinary lives of Dr. Dre and Jimmy Iovine, fulfilling their uniquely American dreams. Fans know their story, so we needed a new way in.

We asked our audience to consider the many barriers these men and their cohort have broken, and what music and culture might be like if they hadn’t.

Copywriter, GCD, PepsiCo

When the pandemic temporarily killed live sports, we worked with famed broadcaster Joe Buck to turn our fans everyday social posts into professional sports. We got more responses than we could keep up with, proving that Dew mania is alive and well, and that people really need their sports.

Copywriter, GCD, PepsiCo

Copywriter, Creative Director, Saatchi

Why aren’t more kids encouraged to pursue their dreams careers, instead of being steered towards safer paths? We created the Future Network to show kids it’s possible to turn what you love into what you do.

Copywriter, GCD, Translation

The NBA Playoffs and Championship are utterly grueling. How do these guys push through game after game, series after series? Legends know some secrets.

Copywriter, Creative Director, Saatchi
https://futurescape.asa.org

Remember when well-intentioned adults said your dreams for the future were unrealistic? We challenged this outdated paradigm with FutureScape, a unique digital product that matches kids abilities and passions to careers where they can thrive, not just survive.

Copywriter, Creative Director, R/GA

Never there for you. Broken promises. Doesn't respect your needs. Yup, relationships with cable companies are dysfunctional. Verizon wants you to end this toxic relationship, and hook up with a more reliable provider.

During Covid, MTN DEW asked us to capture the attention of Gen Z. We found insights that this generation experiences “anemoia”, a feeling of nostalgia for an era they never actually lived through. We created a series of animated stories with a soundtrack that taps directly into these feelings.

Copywriter, Creative Director, R/GA

The annual Super Bowl advertising obsession is frustrating. Rarely do clients have six million bucks for thirty seconds of broadcasting. Digital Streaker challenged the status quo by giving smaller brands a chance to get attention during the big game.

Copywriter, GCD, Story

Popsicle isn’t complicated. But sometimes it’s good to remind a client like Popsicle who they are, and give them the confidence to have a little fun. I mean, it’s summer, it’s hot outside, and you make flavored ice. Guess what, guys? You’ve already won.