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Andrew Payton

Writer - Creative Director

  • Projects
  • About
  • Tears
  • Credits

Audible - You Gotta Hear This - Instagram, OLA, OOH

Copywriter, Creative Director, R/GA

Everyone wants to respond quickly to social posts with just the right video or GIF. Working with Audible, we’ve made this possible in a cool new way; with literary quotes from audio books read by celebrities.

We came up with this and other entertainingly shareable ways to experience this underrated brand, and created a design information language to make everything simple and compelling.

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