Copywriter, GCD, PepsiCo
We created gold rings for MTN Dew during NBA All-Star Week. Players and fans added them to their bling to spread the gospel. Scottie Pippen rocking DEW with his six championship rings was next level for this fanboy.
We had a fade barbershop, a DJ lounge, lotsa hoops. We blanked Chicago with DEW in the house. But for me, it was all about the bling rings.
